PRIVACY Policy

Last updated: 07 August 2026

BACKGROUND

Iconal Technology Ltd understands that your privacy is important to you and that you care about how your personal data is used.

We respect and value the privacy of everyone who visits this website, www.iconal.com (“Our Site”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it.

1. DEFINITIONS & INTERPRETATION

In this Policy the following terms shall have the following meanings: 

  • “Account” means an account required to access and/or use certain areas and features of Our Site;

  • “Cookie” means a small text file placed on your computer or device by Our Site when you visit certain parts of Our Site and/or when you use certain features of Our Site. Details of the Cookies used by Our Site are set out in Part 13, below; and

  • “Cookie Law” means the relevant parts of the Privacy and Electronic Communications (EC Directive) Regulations 2003, as amended, relating to the use of cookies and similar technologies;

2. INFORMATION ABOUT US

Our Site is owned and operated by Iconal Technology Ltd, a limited company registered in England under company number 05794136.

Registered address: St Johns Innovation Centre, Cowley Road, Cambridge, CB4 0WS

VAT number: GB889421380

3. WHAT DOES THIS POLICY COVER?

This Privacy Policy applies only to your use of Our Site and explains how any personal data collected through Our Site is used, as well as your rights and how to raise concerns or complaints.

This Privacy Policy applies to our website only. We may have separate privacy notices for other activities, such as recruitment and CCTV, which explain how we use personal data in those specific contexts.

4. WHAT IS PERSONAL DATA?

Personal data is defined by the UK GDPR and the Data Protection Act 2018, as amended by the Data (Use and Access) Act 2025 and other applicable legislation relating to data protection and privacy (“the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

5. WHAT ARE MY RIGHTS?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  1. The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 14.

  2. The right to access the personal data we hold about you. Part 12 will tell you how to do this.

  3. The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 14 to find out more.

  4. The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 14 to find out more.

  5. The right to restrict (i.e. prevent) the processing of your personal data.

  6. The right to object to us using your personal data for a particular purpose or purposes.

  7. The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.

  8. The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.

  9. Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 14.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to complain to us using the contact details provided in Part 14 (or by any other method). We will do our best to resolve your complaint. We will acknowledge your complaint within 30 days and will respond to it without undue delay.

You also have the right to lodge a complaint with the Information Commissioner’s Office. You may wish to raise your concerns with us first, so that we can try to resolve them. If you are not satisfied with our response, you can complain to the Information Commissioner’s Office.

6. WHAT DATA DO YOU COLLECT AND HOW?

Depending upon your use of Our Site, we may collect and hold some or all of the personal data set out in the table below, using the methods also set out in the table. Please also see Part 13 for more information about our use of Cookies and similar technologies.

Data Collected and How We Collect the Data:

  • Name — Contact form

  • Email — Contact form

  • Phone number — Contact form

  • Technical information, including a randomly generated visitor identifier, the pages you view and how you reached Our Site — Analytics Cookies, where you have consented to them

7. HOW DO YOU USE MY PERSONAL DATA?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:

What We Do, What Data We Use and Our Lawful Basis

  • Responding to your enquiry and managing our communications with you — Name, email, phone number and anything you write in the message field

    Our lawful basis: Our legitimate interests in responding to enquiries about our products and services

  • Measuring how Our Site is used, so that we can improve it — Technical information collected by analytics Cookies

    Our lawful basis: Your consent, which you give through our cookie banner and may withdraw at any time

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. In some cases, the law may treat certain further uses of personal data as compatible with the original purpose, subject to appropriate safeguards. If we rely on compatibility in this way and you want us to explain how the new purpose is compatible with the original, please contact us using the details in Part 14.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

8. HOW LONG WILL YOU KEEP MY PERSONAL DATA?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Type of Data and How Long We Keep It

  • Name, email, phone number and any information supplied in the “message” field — Data will be retained for 2 years and then deleted.

  • Technical information collected by analytics Cookies — The ss_cvr Cookie expires 2 years after your last visit and the ss_cvt Cookie expires after 30 minutes. Aggregated statistics about how Our Site is used are retained for as long as we use Squarespace to operate Our Site.

9. HOW AND WHERE DO YOU STORE OR TRANSFER MY PERSONAL DATA?

We will only store your personal data in the UK. This means that it will be fully protected under the Data Protection Legislation.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

  • limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;

  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.

10. DO YOU SHARE MY PERSONAL DATA?

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 9.

If any personal data is transferred outside of the UK, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 9.

11. CAN I WITHHOLD INFORMATION?

You may access Our Site without providing any personal data at all.

You may restrict our use of Cookies and similar technologies. For more information, see Part 13.

12. HOW CAN I ACCESS MY PERSONAL DATA?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

When responding to a subject access request, we will carry out reasonable and proportionate searches for the personal data covered by your request.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 14. 

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

13. HOW DO YOU USE COOKIES?

Our Site may place and access certain first-party Cookies and similar technologies on your computer or device. First-party Cookies are those placed directly by us and are used only by us. We use Cookies and similar technologies to facilitate and improve your experience of Our Site and to provide and improve our services.

In addition, Our Site uses analytics services provided by Squarespace, which also use Cookies and similar technologies. Website analytics refers to a set of tools used to collect and analyse usage information, enabling us to better understand how people use Our Site.

Before any Cookies that require your consent are placed on your computer or device, you will be shown a cookie banner requesting your consent. You may change or withdraw your consent at any time using the Cookie Preferences link in the footer of Our Site. For more details, please refer to our Cookie Policy at www.iconal.com/cookie-policy.

14. HOW DO I CONTACT YOU?

To contact us about anything to do with your personal data and data protection, including to make a subject access request or a data protection complaint, please use the following details:

Email address: contact@iconal.com

Telephone number: 01223 313508

Postal address: St Johns Innovation Centre, Cowley Road, Cambridge, CB4 0WS

15. CHANGES TO THIS PRIVACY POLICY

We may review and update this Privacy Policy from time to time to ensure continued compliance with the law and best practice. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Site and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Site following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 8th August 2026.